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How bounce rate can affect your Company

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How bounce rate can affect your Company

Most people who don’t know how to properly understand web analytics gets very sacred of the work “bounce” itself.

Though lot’s of confusion, and many people do not know the meaning and fundamental metric to evaluate the effectiveness of digital marketing actions.

You need also understand what to optimize, where to optimize and how to optimize.

Here in this article we will explain in How bounce rate can affect your Company and how you can manage it.

Read Also: Realme C15 hands-on full review

What Bounce Rate Means

A bounce rate is a number expressed as a percentage, and it indicates how many visitors visited a single page of your company website and then left, without continuing to navigate to the next page. Each time this happens, a rejection is counted.

Since the definition isn’t standard, you can have different values on various tools. However, it is the form used by the most used system in Web Analytics in the world, Google Analytics.

Note✓ there’s a big difference between bounce rate with exit rate. Both have different meanings and impacts. The bounce rate occurs when a person accesses only one page of the website.

The exit rate is a metric to show how many people are leaving the site from a given page, regardless of whether or not it is the first page visited on the site.

Why remains important is tracking the Bounce Rate
All companies must have clear goals on their websites. It can be the download of a material, a quote request or a newsletter subscription.

And usually, the achievement of this goal requires at least one click, which means that when there is a rejection, among other things, the site was unable to lead the visitor to the goal.

By tracking the bounce rate, your company is able to obtain vital details about the effectiveness of calls to action and the message, for example, and then think about optimizations and improvement to bring down bounce and possibly increase conversion.

Running traffic from Google Ads, you have a bigger issues with bounce, as a high percentage means money wasted on clicks followed by an increase in cost per lead.

Also, Google Ads put into consideration the bounce rate when calculating the quality score of the ads, that is, the higher the bounce rate of the ads’ landing page, the lower the quality score and the higher the cost per click of the campaign.

Ways to Reduce Blog Bounce Rate

So when is the rate very high compared to your new visitors? What should we do? We have 3 tips that will assist in reducing your bounce rate and improve your blog even more.

1. Create a good structure for your text

Create content using short paragraphs: Using more than seven lines in a paragraph isn’t nice. Think that your user needs a text with robust ideas. To do this, create subtitles and a continuity line in each topic.

Besides, you can use bullet points, like the ones we use below:

They help to explain the subject better;

Order the ideas you want to pass on.
For example, HK Certifiers, a company that offers Construction Certificates services, needs to be specific about the type of article it will publish on its website. It needs to be useful for the target audience of the business.

2. Insert more internal links in your post

If you have content that can give more depth to your post or even continue on points that you do not intend to talk about in the text, creating internal links can be the right solution.

3. Use CTAs (Calls-to-Action) on your page


One of the main focuses of Inbound Marketing is to generate leads, both for relationships and sales. Therefore, it is necessary to encourage your visitor to become a lead through conversions, that is, to make the visitor fill out a form to leave their information in exchange for educational material, a trial request, contact etc.

For example, Media Shark, a mobile app development agency, can use a CTA for a free consultation about a mobile application idea. That will take the pressure to make a significant decision straight away.

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3 Tips to Target Choice Audiences for Your eCommerce Business

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3 Tips to Target Choice Audiences for Your eCommerce Business

The arrival of the coronavirus pandemic has seen an increase in E-commerce businesses across the globe.
Entering the digital market is very easy, but to make your mark and stand out among others isn’t easy anymore.

Currently, most Digital marketers seek the service of tech consulting firms to help them in building a successful e-commerce business. But, there are few things that you should know even if you have got some expert help.

Often times we as digital marketers make the mistake of assumpting our content is for everyone. We overlook the fact that targeting a specific audience helps you get more visitors on your website or any other digital platform you are using for your business venture.

That being said, we bring you 3 Tips to Target Choice Audiences for Your eCommerce Business

Read Also: How bounce Rate affects your business

1 Understand Your Audience:

Just before you start planning an e-commerce business marketing strategy, you need to understand and know what kind of audience you want to target. It goes beyond the gender and age group. You have to think about the fact that what matters to them.

What type of content will they prefer to see or will find intriguing? Knowing your audience eases your task to a greater extent.

2 Your content should be Relevant:

If your content address your audience’s needs, wants, and preferences directly, you will be able to create ads that will surely capture their attention.

For example, if you are selling kitchen utensils or accessories, you can launch campaigns that address the common issues women face while cooking.

Keeping your target audiences to heart will help you come up with the content that will be relatable for them, and they will feel compelled to shop from your platform.

3 Market Your Content:

After content creation, the advertising campaigns needs to done via the right channels. There are multiple social media and other digital platforms that make it easier for e-commerce businesses to target a significant number of audiences.

Living in an age of social media, you must make the most of all these platforms and use them all to market your content. Create accounts on Facebook, Twitter, Instagram, Pinterest, YouTube, etc. Since all age groups are using all of these platforms, this should reach the target audience of your choice.

4. Keep Your Website Optimized:

The role of your website in keeping the audience engaged can’t overemphasized. Your web platform makes your brand credible for the customers. Therefore, you must make sure that your website is optimized regularly.

Digital markets are evolving at a rapid pace. Each day brings new trends and tactics that you are bound to follow as part of your marketing strategy to run your business venture successfully. The more you invest in keeping your digital marketing strategies, the more you will benefit from it.

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EMUI 11 lunches with upgrades in visuals and new features

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EMUI 11 lunches with upgrades in visuals and new features

Chinese tech gaints Huawei announced EMUI 11 during its Developer Conference today though it’s not running on Android 11, the generational upgrade deserves its name. It offers some upgrades in visuals the table, new animations, features and under the hood optimizations.

A very outstanding new changes in the new EMUI are the multi-window and split-screen functionalities. Both are now put in the center so the user can get more familiar with the features instead of tucking them somewhere in the menus. It additional dedicated gesture to bring out the Smart Multi-Window sidebar. You can summon it in every app or menu. A small side window will open with your favorite apps and with a single drag-and-drop gesture you can start multi-tasking. Of course, the windows are free-form and can be adjusted in size.

Huawei|| EMUI 11 lunches with upgrades in visuals and new features [Gsmarena]
There’s also a new screen customization options as well. New styles and even animated always-on displays. Choosing a picture from your gallery is also an option and the system will convert it into an appropriate color palette.

Changes are made in the animations when navigating through the menus for high-refresh-rate displays. Huawei revealed how it used countless hours of research for the user perceives transition animations and where your eyes usually wander on the screen while navigating. While in usage, the company optimized the animations to appear even smoother and also faster.

EMUI 11 lunches with upgrades in visuals and new features

Multi-screen collaboration 3.0 is now part of EMUI 11 allowing you to control up to three Android apps from your PC once you sync your Huawei phone to the MateBook. A thing similar to Samsung and Microsoft’s Your Phone app.

More stable improvements comes in to the to the system apps and how the system handles permissions. One example would be the permission notification in the status bar. If an app on the foreground is using your microphone, GPS or camera, a status bar icon will let you know.

Huawei|| EMUI 11 lunches with upgrades in visuals and new features

See rhis full changelog below for more details.

  • EMUI 11 refines the user experience and brings vivid, dynamic visual elements for the Always On Display (AOD). AOD now allows you to customize your screen and showcase your personal style with text and images even when the screen is off.
  • Multi-Window allows you to open apps in a floating window for multitasking. You can relocate the floating window to the desired location or minimize it to a floating bubble for easier access later.
  • The brand new, intuitive animations throughout EMUI 11 create a smoother, more unified, and visually pleasing user experience when touching items or sliding on the screen.
  • Whether you’re toggling switches on or off, subtle effects have been enhanced throughout the OS for greater visual satisfaction.
  • This is a special feature that enables your devices to work together to achieve their full potential. You can mirror your phone to your laptop’s screen to improve your productivity with multiple app windows readily available. (This feature requires a Huawei laptop with PC Manager of version 11.0 or later.)
  • When you project your phone onto an external display, messages and incoming calls are displayed only on your phone screen, both protecting your privacy and ensuring the continuity of screen projection
  • Notepad now supports editing notes simultaneously from multiple Huawei devices. For example, you can insert a photo from your phone to the note being edited on your tablet.
  • You can now quickly identify and extract text from images or documents, edit the text, and then export and share it. Creating a digital version of a paper document has never been easier.
In the meantime, Huawei will be pre-installing EMUI 11 on all new Huawei phones. While the final version of the software will hit P40 and Mate 30-series will later.

The Android 11-based iteration, however, won’t be efficient due to the ongoing trade ban. Since Huawei didn’t have early access to Android 11’s source code, the company has had. That for only a couple of days since Google released its latest OS just the other day.

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About Samsung DeX and How It Works

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About Samsung DeX and How It Works

If you feel like extending your smartphone screen to a desktop screen and use peripheral devices like Keyboard? Cool! Samsung just lunched this feature through the Samsung DeX which also lets you use a monitor, keyboard, and mouse without even having a PC connected. So, what is Samsung DeX and how does it work?

In this post, we’ll go in-depth on what Samsung DeX is, what devices support it, what it does, and how it works. let’s get into it.

So What is Samsung DeX?

DeX means ‘Desktop eXperience’ and that’s exactly what this feature does. Samsung DeX is a feature included on some high-end Samsung handheld devices that lets you to extend your Samsung smartphone into a desktop-like experience by connecting a keyboard, mouse, and monitor. All these peripheral devices can be connected with an HDMI adapter and you can access all your mobile apps on the monitor.

Smartphones that Support Samsung DeX?

Almost all the new Samsung smartphones come with the Samsung DeX feature. It launched with the Galaxy S8 and S8 Plus and has subsequently shipped with the following devices:

Galaxy S8 Active
Note 8, Galaxy S9
Galaxy S9 Plus
Galaxy Note 9
S10 Series
Note 10 series
S20 series
Note 20 Series.

Samsung plans to roll out the feature on many more of its upcoming devices.

How DeX Works

About Samsung DeX and How It Works

Previously, to use the Samsung Dex feature, you need a DeX docking device to connect your phone. Now, you need an HDMI adapter, a DeX cable or multi-port adapter, a display with an HDMI input, a mouse & keyboard, and a DeX capable smartphone or tablet. The mouse and keyboard you need is preferably Bluetooth but you can as well opt to use the ones with cables and connect them to the multi-port adaptor.

First of all, connect your mobile device to your display using the HDMI adapter, a DeX cable, or a multi-port adapter. Samsung DeX would launch automatically, allowing you access to all your mobile apps and content. Next, connect your mouse and keyboard via Bluetooth. On choice, you can use a USB keyboard and mouse with a multi-port adapter.

Samsung DeX set-up

On getting your mouse and keyboard connected you can enjoy an intuitive desktop experience. Your smartphone can be used as a touchpad by simply swiping down from the top of the screen to open the notifications panel and then taping the option to use your phone as a touchpad. Afterward, navigate to use your finger or the S-Pen for navigation.

For scrolling through pages, just swipe up or down. Tap your smartphone – which is now a touchpad – once to open apps or select something just like you would with a single left-click on a mouse. Tap with two fingers to open the options menu – similar to a right-click on a mouse. To zoom a figure/subject, simply pinch your fingers in or out.

It’s no surprise that Smartphone makers are doing all they can possible to enable you to use your phone more like a computer. The DeX feature is a testament to this.

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