How bounce rate can affect your Company
Most people who don’t know how to properly understand web analytics gets very sacred of the work “bounce” itself.
Though lot’s of confusion, and many people do not know the meaning and fundamental metric to evaluate the effectiveness of digital marketing actions.
You need also understand what to optimize, where to optimize and how to optimize.
Here in this article we will explain in How bounce rate can affect your Company and how you can manage it.
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What Bounce Rate Means
A bounce rate is a number expressed as a percentage, and it indicates how many visitors visited a single page of your company website and then left, without continuing to navigate to the next page. Each time this happens, a rejection is counted.
Since the definition isn’t standard, you can have different values on various tools. However, it is the form used by the most used system in Web Analytics in the world, Google Analytics.
Note✓ there’s a big difference between bounce rate with exit rate. Both have different meanings and impacts. The bounce rate occurs when a person accesses only one page of the website.
The exit rate is a metric to show how many people are leaving the site from a given page, regardless of whether or not it is the first page visited on the site.
Why remains important is tracking the Bounce Rate
All companies must have clear goals on their websites. It can be the download of a material, a quote request or a newsletter subscription.
And usually, the achievement of this goal requires at least one click, which means that when there is a rejection, among other things, the site was unable to lead the visitor to the goal.
By tracking the bounce rate, your company is able to obtain vital details about the effectiveness of calls to action and the message, for example, and then think about optimizations and improvement to bring down bounce and possibly increase conversion.
Running traffic from Google Ads, you have a bigger issues with bounce, as a high percentage means money wasted on clicks followed by an increase in cost per lead.
Also, Google Ads put into consideration the bounce rate when calculating the quality score of the ads, that is, the higher the bounce rate of the ads’ landing page, the lower the quality score and the higher the cost per click of the campaign.
Ways to Reduce Blog Bounce Rate
So when is the rate very high compared to your new visitors? What should we do? We have 3 tips that will assist in reducing your bounce rate and improve your blog even more.
1. Create a good structure for your text
Create content using short paragraphs: Using more than seven lines in a paragraph isn’t nice. Think that your user needs a text with robust ideas. To do this, create subtitles and a continuity line in each topic.
Besides, you can use bullet points, like the ones we use below:
They help to explain the subject better;
Order the ideas you want to pass on.
For example, HK Certifiers, a company that offers Construction Certificates services, needs to be specific about the type of article it will publish on its website. It needs to be useful for the target audience of the business.
2. Insert more internal links in your post
If you have content that can give more depth to your post or even continue on points that you do not intend to talk about in the text, creating internal links can be the right solution.
3. Use CTAs (Calls-to-Action) on your page
One of the main focuses of Inbound Marketing is to generate leads, both for relationships and sales. Therefore, it is necessary to encourage your visitor to become a lead through conversions, that is, to make the visitor fill out a form to leave their information in exchange for educational material, a trial request, contact etc.
For example, Media Shark, a mobile app development agency, can use a CTA for a free consultation about a mobile application idea. That will take the pressure to make a significant decision straight away.