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Gift Cards vs Virtual Cards: Here’s What makes them different

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Gift Cards vs Virtual Cards: Here’s What makes them different

Are pondering on what differentiates gift cards from virtual cards? Or rather having hard time determining which of the two is best or should serve a purpose better?. This article answers all that.

In this post, we explain in details the major differences between a gift card and a virtual card. And how and where they are mostly applied or better used.

Before we go further, we will explain the meaning of both forms of cards for better understanding.

What Are Gift Cards?

A Gift Card is a prepaid, stored-value money card used for payments and purchases, as an alternative to cash. Note, Gift cards are only redeemable through purchases from retailers and can be used to withdraw cash.

What is a Virtual Card?

Gift Cards vs Virtual Cards: Here's What makes them different
Gift Cards vs Virtual Cards: Here’s What makes them different

A Virtual Card is an E-card that isn’t physically issued by a bank or card provider. But just like the normal physical cards, they can either be credit or debit cards. With virtual cards you can do almost any type of transaction too.

So how does Gift Cards vs Virtual Cards compare?

Though they might serve for almost the same purpose, unless for physical and electrical aspects, there are few difference between gift cards and virtual cards. Here are some below:

1 Physical Presence: Gift cards comes with both the virtual or physical package. Virtual cards, on the other hand, is mostly electronic and cannot be physical. Virtual cards, as the name implies, only exist virtually and don’t have a physical presence.

2 Usage Versatility: Gift cards are often restricted to few platforms or retail stores. This means that, you can only use them to make payments in stores after shopping or on physical POS machines. While virtual cards can be used to pay for almost everything online and works effectively on almost any platform.

3 Duration For Usage: While most gift cards have limitations on duration for usage, and can’t be used after the allocated time, virtual cards remains in usage as long as money is added to the card.

4 Support for Cash: Some ATMs support cardless withdrawals to be made from a virtual card. Which means virtual cards support cash withdrawals. Gift cards, on the other hand, do not support and cannot be used to withdraw cash from Automated Teller Machines.

5 Ease of Gifting To Another Person: Due to its nature, gift cards can easily be given as, well, gifts. They don’t beet to be tied specifically to a person’s name, address, and other bio data. Virtual cards (since they are normal credit or debit cards) have to be tied to a particular person. Hence, can not be gifted easily.

I hope that with this little write up, you can now be able to clearly understand the difference between gift cards and virtual cards. So, obviously they serve for few different purposes, that can’t be used interchangeably.

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3 Tips to Target Choice Audiences for Your eCommerce Business

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3 Tips to Target Choice Audiences for Your eCommerce Business

The arrival of the coronavirus pandemic has seen an increase in E-commerce businesses across the globe.
Entering the digital market is very easy, but to make your mark and stand out among others isn’t easy anymore.

Currently, most Digital marketers seek the service of tech consulting firms to help them in building a successful e-commerce business. But, there are few things that you should know even if you have got some expert help.

Often times we as digital marketers make the mistake of assumpting our content is for everyone. We overlook the fact that targeting a specific audience helps you get more visitors on your website or any other digital platform you are using for your business venture.

That being said, we bring you 3 Tips to Target Choice Audiences for Your eCommerce Business

Read Also: How bounce Rate affects your business

1 Understand Your Audience:

Just before you start planning an e-commerce business marketing strategy, you need to understand and know what kind of audience you want to target. It goes beyond the gender and age group. You have to think about the fact that what matters to them.

What type of content will they prefer to see or will find intriguing? Knowing your audience eases your task to a greater extent.

2 Your content should be Relevant:

If your content address your audience’s needs, wants, and preferences directly, you will be able to create ads that will surely capture their attention.

For example, if you are selling kitchen utensils or accessories, you can launch campaigns that address the common issues women face while cooking.

Keeping your target audiences to heart will help you come up with the content that will be relatable for them, and they will feel compelled to shop from your platform.

3 Market Your Content:

After content creation, the advertising campaigns needs to done via the right channels. There are multiple social media and other digital platforms that make it easier for e-commerce businesses to target a significant number of audiences.

Living in an age of social media, you must make the most of all these platforms and use them all to market your content. Create accounts on Facebook, Twitter, Instagram, Pinterest, YouTube, etc. Since all age groups are using all of these platforms, this should reach the target audience of your choice.

4. Keep Your Website Optimized:

The role of your website in keeping the audience engaged can’t overemphasized. Your web platform makes your brand credible for the customers. Therefore, you must make sure that your website is optimized regularly.

Digital markets are evolving at a rapid pace. Each day brings new trends and tactics that you are bound to follow as part of your marketing strategy to run your business venture successfully. The more you invest in keeping your digital marketing strategies, the more you will benefit from it.

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