Facebook is building a gaming App
There is no platform competing between Twitch and YouTube when it comes to online game community sites, but Facebook is building a gaming App to level the distance.
The gaming feature on Facebook will mainly curate and concentrate on gameplay, but will also showcase casual games that users might have already been enjoying online, like Words with Friends, according to The New York Times. The software, which will be released on April 20th, will also only first be available on Android devices. The Company expects to distribute the iOS update after it has been accepted by Apple. The Verge has contacted Facebook for more information.
With the continuing success of Facebook Gaming, and the recent rise in watching and downloading during the pandemic, the company feels like it’s the right time to develop this program. Initially in June, according to the Times, it was expected to be published, but Facebook pushed it to satisfy the new demands.
Head of the Facebook app, Fidji Simo said to the New York Times.
Investing in gaming in general has become a priority for us because we see gaming as a form of entertainment that really connects people.
It’s entertainment that’s not just a form of passive consumption but entertainment that is interactive and brings people together.
For years Facebook has invested in gaming and has sought to develop its online network by collaborations with various developers and organizing tournaments for sports. Despite the massive user base of Facebook and over 2.5 billion users are using Facebook per month, there is still a gap in terms of hours of games viewed between Twitch and YouTube, respectively owned by Amazon and Google.
As Facebook is building a gaming App which is rising. According to the study of streaming software company StreamElements which reports frequently to Arsenal.gg about the streaming industry, Facebook Gaming reported a 210 percent rise in the hour of viewing between December 2018 and December 2019. Facebook streaming contents saw a 6 percent increase in streamers, while the total number of viewers per hour watched in the same time frame increased 78 percent. Facebook has also been pursuing the approach of Twitch and YouTube through collaborations with the most talents, including Gonzalo’s old twitch streamer “ZeRo” Barrios, Corinna Kopf of Youtube, and Ronda Rousey, the former UFC champion.
In February, when Rousey’s partnership was pronounced, the CEO of StreamElements, Doron Nir in report with The Verge Said
Facebook Gaming has been making incredible strides as they’ve leveraged their global presence and strategic talent acquisitions to bolster their market share in the livestreaming space.
By adding Ronda Rousey, a very mainstream celebrity whose into gaming, to their roster, it’s another great move since content is king, but you need a kingdom to make it matter.
Moreover, Twitch and YouTube are still in control of the market. But, In December 2019 Twitch had 61% of the hours observed and YouTube held another 28% of the market. Fourth is the Microsoft Mixer which has seen live streams less than three percent per hour.
New tools could aid Twitch and YouTube supremacy away from Facebook. Facebook aims to make streaming easy for its customers by adding “Go Live” icon. According to The Times the feature allows users to import streams of other video games to the same device with just a few clicks.
When users go live, streams are shown on their facebook pages, and friends and followers can see them more easily. Facebook provides some streamers monetization, as YouTube and Twitch does. Compared to Twitch subscription status and a YouTube affiliate network, “Level Up” on Facebook is designed to monetize content creators.
Facebook’s vice president for gaming, in a statement with The Times said;
People are watching streams and they ‘re like, ‘ I want to be a streamer,’ and with Go Live it’s literally just a few clicks and then live, you ‘re a streamer.
This can be seen by the latest numbers that come in every day is that live streaming is booming; Twitch analyst Bijan Stephen from The Verge, a few weeks back, considered it to be the “live-streaming time.” Facebook obviously believes that with a brand new idea, it will satisfy users rising demands.
As Facebook is building a gaming App, what is your view, drop it at the comment box below.